Initial thoughts before deploying The Big Picture

I had attended Philosophy classes from 6th grade until the end of high school. Studying the great theories about the world, the society and the interactions between them, allowed me to develop an investigative mindset, to question what we have done of our lives generation after generation. I bring this because I am thinking about a phrase from Hegel (no quotes because I don't have the original books here): our notion of reality is not determined by our capacity of generating answers, but rather the art of coming with the right questions.

The first social marketing class was great. One of the assumptions that sustain the marketing plan is that organizations are doing something for the "good". At first, my mind would go straight to http://bit.ly/42g0B and feel happy with the positive ideas that show up. But then, with the readings, I realized that the discussion could embrace a more profound discussion. "What is good" is one of Hegelian questions.

"Good" is when 6,810,192,969 people [according to http://bit.ly/d5GyX ] live in harmony and happiness. Different people sharing, learning, producing, sustaining with the planet's resources. Believe me, that sentence does not have the same interpretation among societies. In History, tribes believed that killing the other tribe would result in harmony. And killing is far from my understanding of happiness.

What is going to be my contribution to this question? How am I going to drive my decisions, my life, my career, my family values, in a direction that I can see later in the long run that it has been towards what our American society has accepted as "good"?

With that in mind, I think I can start working on ideas for the marketing plan.

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-Saulo